A Bad Reputation Costs a Company at Least 10% More Per Hire
Harvard Business Review
MARCH 29, 2016
A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. Get executive buy-in. The storytelling must come from the top. We also found that a company with 10,000 employees could be spending as much as $7.6
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