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Ethics for Technologists (and Facebook)

Harvard Business Review

Everyone online can—if they want to make the effort—become an amateur Asch , Skinner , Zimbardo , Pavlov , Ariely , Kahneman and/or Vernon Smith. If you’re reluctant —or they’re reluctant—to participate in such a protocol, you had better fundamentally rethink what you are doing. but sometimes, they will.

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