Xbox Live: How an Old Tech Company Built a Social Media Juggernaut
Harvard Business Review
JUNE 8, 2012
Amid the flood of social media IPOs during the last 12 months, another "old guard" tech company has quietly built one of the most dominant, fiercely loyal and profitable social media businesses to date. forgot to ask, but his sniper skills are just fine.". Fair or not, Microsoft has long had a reputation for being a fast follower.
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