Film Hedge Innovation Marketing 
Strategy Driven
MAY 25, 2011
And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.
Harvard Business Review
OCTOBER 2, 2012
Still the agency drags on with its year-old push to end Saturday delivery , the most powerful innovation they can muster — which to be implemented would still take 2 years. Intuit had many failures as part of their innovation process. Testing, incubating, and investing in alternative models hedges against that possibility.
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Strategy Driven
MAY 25, 2011
And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.
Harvard Business Review
OCTOBER 2, 2012
Still the agency drags on with its year-old push to end Saturday delivery , the most powerful innovation they can muster — which to be implemented would still take 2 years. Intuit had many failures as part of their innovation process. Testing, incubating, and investing in alternative models hedges against that possibility.
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