Turnarounds and the Big Play | In the CEO Afterlife
In the CEO Afterlife
DECEMBER 11, 2011
So now you’ve cut costs and freed up some cash. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up. Secondly, he innovated with blockbuster products iMac and iPod.
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