Finance Follow-up Human Needs Marketing Strategy 
In the CEO Afterlife
DECEMBER 11, 2011
by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. So now you’ve cut costs and freed up some cash. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up. That strategy continued for years.
In the CEO Afterlife
SEPTEMBER 6, 2011
The advice proved excellent, and for the rest of my days in the corner office I was joined at the hip with an outstanding finance executive who is now the CFO of Lindt & Sprüngli , the world’s leading chocolatier. After all, I had come up through the marketing ranks. Human Resources. Follow me here. Leadership.
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