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Unexpected Leadership Lessons that Mobsters Can Teach Lawful Leaders

Leading Blog

FEBRUARY 5, 2021

L EADERSHIP is a broad term, and it applies to those who you might not have a positive perception of — including mobsters. Lawful leaders should seek to build a culture that differentiates their organization from others. * * * Jerold L. Forrester is the co-author of Relentless: The Forensics of Mobsters; Business Practices.

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P&L Franchising Leadership Forrester 325
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

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Finance Marketing P&L ROI 13
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