Finance Innovation Leadership Time to Market 
Mills Scofield
DECEMBER 5, 2014
.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. In the case of the former, they typically would want to know why and how could they innovate their current product to regain their position as number one.
Harvard Business Review
JUNE 17, 2015
In Rich’s old, functional “silo-based” process, a marketing person with a new customer opportunity would contact their favorite R&D associate, the regulatory and quality assurance departments, packaging, and the plant. Throughout these years of cultural transformation, Intuit’s leadership support has been constant.
Expert insights. Personalized for you.
128 
Let's personalize your content