How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
It was a daunting investment, but well worth the quality-of-life improvement. Many of our target wood-burning customers lived on the outskirts of town and had no reason to travel to the central market, where our store was located. Customers show up regularly to take out loans, arrange payments, and track their finances.
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