Remove Finance Remove Price Remove Technology Remove Time to Market
article thumbnail

A New Way for Entrepreneurs to Think About IT

Harvard Business Review

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others.

article thumbnail

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. The clients don’t have to own or maintain the technology. The technologies and trends shaping tomorrow’s businesses.