How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You
Harvard Business Review
JANUARY 29, 2018
For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. In the durability state, we found efficient, mature industries — think alcoholic beverages or tires and rubber. One way is by reducing dependence on fixed assets.
8 
Let's personalize your content