Forrester Goal Incentives Merchandising 
Strategy Driven
MARCH 15, 2023
Display Your Goods Remember the ABCs of merchandising, i.e., attractive, branded, and captivating. This is possible only by displaying your products prominently to promote your brand, captivate people’s attention, and attract them to your merchandise. Well-trained sales reps will easily achieve their daily goals.
Harvard Business Review
MARCH 3, 2015
A Forrester study found that posts from top brands on Twitter and Facebook reach just 2% of their followers (note: that’s followers, not new customers) and only 0.07% of those followers actually interact with those posts. But changing or dismantling the goal posts is a different story. Let’s see who is behind the curtain.
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