Forrester, Incentives, Influence and Metrics

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Forrester

Incentives

Influence

Metrics

84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

NOVEMBER 8, 2016

Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. The portal and program are working.

B2B

B2B Forrester Media Content

Is Social Media Actually Helping Your Company’s Bottom Line?

Harvard Business Review

MARCH 3, 2015

adults who use social media say these sites have no influence on their purchasing decisions and only 5% say they have a great deal of influence. How convenient: to be evaluated with a metric without tangible marketplace outcomes. ” Meanwhile, according to a Gallup survey , 62% of U.S.

Media

Media Advertising Public Relations Forrester

Leadership Digital

84% of B2B Sales Start with a Referral — Not a Salesperson

Is Social Media Actually Helping Your Company’s Bottom Line?

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