ABCs of Data Normalization for B2B Marketers
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential? Well, marketers rely on this grouping to reach their goals.
In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
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