Remove Gilbert Remove Innovation Remove Market Segmentation Remove Marketing
article thumbnail

When Rising Revenue Spells Trouble

Harvard Business Review

For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S. Another, arguably simpler, technique is to change the way you measure market share. Disruptive innovation Innovation' Disruptive innovation Innovation'