The Hidden Danger of Being Risk-Averse
Harvard Business Review
JULY 2, 2013
Amos Tversky and I] concluded from many such observations that ''losses loom larger than gains'' and that people are loss averse.". The rest of us are promotion-focused, see our goals as opportunities to make progress and end up better off, and are not particularly averse to risky choices when they hold the potential for rich gains.
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