Govindarajan, Marketing and Objective

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Govindarajan

Marketing

Objective

The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Triple the U.S.

Marketing

Marketing Mass Marketing Early Adopters Venture Capitalist

Before Hiring a Design Partner, Consider This

Harvard Business Review

MAY 20, 2013

Designers are problem solvers, and this worldview has enabled them to move from the world of making objects into the world of defining strategy and influencing consumer behavior. Vijay Govindarajan and Chris Trimble have written at length on the challenges of execution in their book, The Other Side of Innovation. Understand your need.

Govindarajan

Govindarajan Long-term Short-term Banking

Leadership Digital

The $300 House: The Marketing Challenge

Before Hiring a Design Partner, Consider This

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