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Hammer

Mass Marketing

Technology

From Zipcar to the Sharing Economy

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation

Disaggregation Hammer Mass Marketing Gordon

The Real Reason Uber Is Giving Up in China

Harvard Business Review

AUGUST 2, 2016

Last September some of the world’s foremost technology industry leaders met in Seattle with Xi Jinping, president of China. In a group photograph, 30 CEOs with a combined market capitalization of $2.5 There’s also a saying in China: “The nail that sticks up is the nail that gets hammered down.”

Marketing

Marketing CEO Mass Marketing Price

Leadership Digital

From Zipcar to the Sharing Economy

The Real Reason Uber Is Giving Up in China

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