Hawthorne Effect Influence Motivation Operations 
Harvard Business Review
AUGUST 1, 2016
An estimated 21% of carbon emissions in the United States are attributable to companies, and yet to date there is scant research on how to make firm operations more efficient in terms of reducing pollution. For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit.
Harvard Business Review
APRIL 13, 2017
Uber has been using similar insights to influence drivers’ behavior. ” One such approach, according to Scheiber, compels drivers toward collecting more fares based on the insight from behavioral sciences that people are highly influenced by goals. They found the rate of death for patients undergoing surgery fell from 1.6%
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