Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Yet today, surveys show that as many as a third of U.S. So repeating wrong information, even to debunk it, backfires. In the 1940s, Austrian psychologist Fritz Heider created what has become a legendary piece of research that reveals the need for people to craft narratives. parents still believe the discredited allegations.
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