Idea Generation Marketing Operations Stage-Gate 
Harvard Business Review
JULY 20, 2018
The seven roles for CIUs are: designing shelter for innovation; supporting best practices and methods; developing skills; supporting business unit initiatives; identifying new market spaces; facilitating ideas generation; and directing seed funding. following a traditional stage-gate process).
Harvard Business Review
MARCH 2, 2018
While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. Challenges. Set project budgets and scope design projects at the outset to align with funding size and horizons. Acknowledgements.
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