Breaking Up the Retail-Price Confusopoly
Harvard Business Review
NOVEMBER 30, 2010
Amazons competitors can do all manner of things to make a sticker price less transparent. His primary insight is that the frame one firm uses has to be able to counter their rivals incentive to jump to greater transparency and offer discounts. ship") the book from the store to your home and then to whomever you are buying the gift for.
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