Find the Best Local Markets to Drive Growth
Harvard Business Review
SEPTEMBER 26, 2014
My colleague Tim Joyce and I have found a similar viral phenomenon with superconsumers — our term for people who buy big volumes of a product or service, but who often can be convinced to buy even more. In one entertainment category, for instance, non-supers who lived near superconsumers spent 20% more than the average non-super.
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