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Reinvigorate Your Career by Taking the Right Kind of Risk

Harvard Business Review

Jon Buchan, the director of London-based Charm Offensive, a creator of innovative cold emailing campaigns, applies Curry’s disruptive basketball strategy to business: “Find a gap,” Buchan writes. ” Embracing market risk in our careers is a high-percentage move. “A chink in the armor. If so, try it.”

Career 15
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Entrepreneurship: A Working Definition

Harvard Business Review

The opportunity may entail: 1) pioneering a truly innovative product; 2) devising a new business model; 3) creating a better or cheaper version of an existing product; or 4) targeting an existing product to new sets of customers. For example, a new venture might employ a new business model for an innovative product.

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How CMOs and CROs Can Be Allies

Harvard Business Review

The lender targeted those customers with more attractive rates—rates that reflected the total life cycle value of these customers—allowing them to grow at a faster pace than peers while keeping losses within acceptable risk levels. Use risk data as an avenue for innovation. Marketing Risk management Collaboration'