Corporate Purpose: Monumental Change Starts With Your Leadership
CO2
APRIL 1, 2022
It’s more likely that they set out to meet an unmet need in the market. Recent research has shown that “high purpose” companies — those who have a point of view on social issues, innovate with purpose, and have a commitment to society — outperform “low purpose companies.” greater annualized total shareholder return (TSR) 7.7%
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