Ethics for Technologists (and Facebook)
Harvard Business Review
JULY 9, 2014
I recently finished writing a book about business experimentation and its future. Everyone online can—if they want to make the effort—become an amateur Asch , Skinner , Zimbardo , Pavlov , Ariely , Kahneman and/or Vernon Smith. Let me emphatically stress that this experimental heuristic is not a variant of The Golden Rule.
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