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How Software Is Helping Big Companies Dominate

Harvard Business Review

Walmart is the country’s largest employer and largest company by revenue and it reached that position through an operating model made possible by proprietary logistics software. These are often referred to as “intangible assets,” but it’s worth getting more specific than that.

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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

When a new vacation hotspot emerges, Airbnb does not need to change its supply chain or purchase new properties; instead its co-creation network naturally expands to satisfy the demand. We recommend a five-step process called PIVOT: Pinpoint, Identify, Visualize, Operate, and Track. Operate your new co-creative digital business.

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