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Unilever’s Big Strategic Bet on the Dollar Shave Club

Harvard Business Review

The scrappy startup, launched in 2012, offered a blades-by-subscription service for as little as $3 a month and quickly grew to a team of 45 engineers and 3.2 billion in 2020. Dollar Shave Club filed a countersuit in February.). Buttoned-down Unilever just paid $1 billion dollars for the Dollar Shave Club. million subscribers.