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Learning Collaboration from Tiki-Taka Soccer

Harvard Business Review

They must launch new products, for instance, at shorter intervals. In the 1970s, the automobile industry introduced new models roughly every eight years; by the 1990s, the product lifecycle had fallen to three years, and, as we know, car brands now need a facelift every two years to stay in the race.

Cooper 16
article thumbnail

Learning Collaboration from Tiki-Taka Soccer

Harvard Business Review

They must launch new products, for instance, at shorter intervals. In the 1970s, the automobile industry introduced new models roughly every eight years; by the 1990s, the product lifecycle had fallen to three years, and, as we know, car brands now need a facelift every two years to stay in the race.

Cooper 8