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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Too often, the focus turns to profit. Organizational experts Robert E.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Small to midsize businesses often have a good understanding of why they do what they do.