Breaking Up the Retail-Price Confusopoly
Harvard Business Review
NOVEMBER 30, 2010
Amazons competitors can do all manner of things to make a sticker price less transparent. Thus, while some economists, such as Ian Ayres and Barry Nalebuff , have argued that firms can profit from honest pricing, their competitors can take actions to mute that. However, there is a big reason why the store might be more expensive.
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