The GOP Needs a New Product, Not a New Brand
Harvard Business Review
MARCH 26, 2013
It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. I realize this is skin lotion we're talking about, not politics and policy. And because all of us at HBR have A.G. Lafley and Roger L.
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