Loyalty, Management and NPV - Leadership Digital

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NPV

How Marketers Can Avoid Big Data Blind Spots

Harvard Business Review

DECEMBER 23, 2013

That estimate then needs to be tested and adjusted systematically based on the unique situation of the company using the experience and judgment of marketing and sales managers, as well as other internal data (e.g. typically are short-term calls to action and contribute little to building the brand and consumer loyalty.

Marketing

Marketing NPV Short-term Net Present Value

Why Some Digital Companies Should Delay Profitability for as Long as They Can

Harvard Business Review

MAY 4, 2017

Next time you're deciding about a big investment, NPV can help you make a more informed decision. Invest today to build an ecosystem, demonstrate value, drive network effects, and create customer loyalty. And that is a very important difference driving the behavior of managers in industrial era firms. So is Facebook.

Collison

Collison Net Present Value Company Short-term

How Marketers Can Avoid Big Data Blind Spots

Why Some Digital Companies Should Delay Profitability for as Long as They Can

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