article thumbnail

What Is Strategy, Again?

Harvard Business Review

While either approach can be successful, the two are for him not economically (or, I think, morally) equivalent. But in fact McGrath and McMillan’s work on discovery-driven planning was first introduced 20 years ago, and this camp includes other classic flexibility-as-strategy pieces that date from the 1990s, including Tim Luehrman’s “ Strategy as a Portfolio of Real Options,” and David Yoffie and Michael Cusomano’s “ Judo Strategy.”

Porter 8