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What Is Strategy, Again?

Harvard Business Review

Aggressive outsourcing and partnering to improve efficiencies (perhaps a reference to “ The Origins of Strategy, published in 1989 by the granddaddy of strategy consulting, BCG founder Bruce Henderson). If you read what Peter Drucker had to say about competition back in the late ’50s and early ‘60s, he really only talked about one thing: competition on price. He was hardly alone — that was evidently how most economists thought about competition, too.

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