The Smart Way to Make Profits While Serving the Poor
Harvard Business Review
JUNE 20, 2012
To sustain high margins, it is also necessary to offer a service that engages customers and gives them the knowledge and skills needed to maximize products' functionality. This blog post was excerpted from Erik Simanis' article " Reality Check at the Bottom of the Pyramid " in the June issue of the magazine. Offer an enabling service.
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