Tanveer Naseer

FEBRUARY 12, 2013

How can digital marketing deliver on measurement – particularly in an increasingly, socially saturated world? Should and can digital marketing success be gauged on items broader than just analytic measurement? Framing ROI The reality is: business needs to measure things. Subscriber growth, not ROI, can often be measured.

CPA 273

CPA Organization Succession ROI 273

The Horizons Tracker

OCTOBER 17, 2019

Marketers were also keen to measure the awareness raised by their campaigns and the return on investment achieved, with 45% of companies measuring awareness and (an alarmingly low) 43% measuring the ROI of their campaigns.

Marketing 49

Marketing Metrics Marketing Mix Benchmarking 49

Harvard Business Review

JULY 25, 2017

And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. I talked with Jill Avery, a senior lecturer at Harvard Business School and coauthor of HBR’s Go To Market Tools , about this concept and what it tells leaders about their spending on marketing.

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8