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What is Your Red Ocean Strategy? – (Success in a Crowded Market)

First Friday Book Synopsis

DECEMBER 14, 2012

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].

Blue Ocean Strategy 136
Blue Ocean Strategy Mauborgne Marketing Strategy 136
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Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

JULY 25, 2017

Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). In the second half of the book, Kim and Mauborgne provide lots of great tools and approaches to help us overcome organizational inertia effectively.

Blue Ocean Strategy 129
Blue Ocean Strategy Mauborgne Strategy Books 129
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