Remove Marketing Remove MBO Remove Objective Remove Short-term
article thumbnail

Planning Doesn’t Have to Be the Enemy of Agile

Harvard Business Review

Management by Objectives (MBO) became the height of corporate fashion in the late 1950s. It seemed sensible, therefore, for executives to identify their objectives. They could then focus on managing in such a way that these objectives were achieved. Later, MBO evolved into strategic planning.

Agility 15