How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. We found an ideal storefront near a busy market in central Bhubaneswar.