Remove Marketing Remove Parcell Remove Short-term Remove Wilde
article thumbnail

Book Review of “Good Company: Business Success in the Worthiness Era”

The Practical Leader

The two companies in the “highest” category were United Parcel Service and Walt Disney. “When we compared pairs of Fortune 100 companies within the same industry, we found that those with higher scores on the Good Company Index outperformed their peers in the stock market over periods of one, three, and five years.”

Company 53