Marketing, Storytelling and Telecommunications

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Marketing

Storytelling

Telecommunications

Make Your Brand Story Meaningful

Harvard Business Review

JUNE 14, 2013

The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers. These are two examples where real-time marketing empowered audiences to co-write a brand story in collaboration with the brand. What makes a story good enough to captivate and motivate your audience?

Brand

Brand Storytelling Audience Telecommunications

Data Analysis Should Be a Social Event

Harvard Business Review

APRIL 29, 2013

How can I help marketing retain more customers? We recently participated in a data-dive type process at a major telecommunications company. Like many telcos this company is trying to woo customers through customized marketing communications and offers. More experienced analysts will take a broader view of the retention issue.

Analysis

Analysis Storytelling Brainstorming Telecommunications

Leadership Digital

Make Your Brand Story Meaningful

Data Analysis Should Be a Social Event

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