How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Given that we’re in the business of clean cooking, we hypothesized that we’d be successful by selling our stoves through these shops. As a crowd-pleaser, the promotion was a success, drumming up customer excitement; as a sales conversion, it fell short. Launch day was a wild success. Here’s the thing.
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