Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. Co-opetitions work especially well for businesses that create the “latest- and-most-gadgeted” technologies and innovations because R&D is expensive. When creating an expensive technology or service, go to your competitors and say: “We both make X, but we have limited resources, however.