This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Operations Remove PR Remove Workshop Related Topics
Marketing Development Leadership Technology Career Innovation Management Market Segmentation B2B ROI More Related Topics >
article thumbnail

Social Media Is Making You a Smarter Leader

Harvard Business Review

NOVEMBER 14, 2012

I recently conducted a workshop for a client seeking to build relationships with elected officials. Others had dipped their toes in the water, using the service as a PR message board, blasting out links to press releases and favorable news coverage. Any tool is only as good as the person operating it.

Media 9
Media Press Release Covey PR 9
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business Review

MARCH 22, 2017

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” Turn everyone into an advocate.

Creativity 11
Creativity Marketing Agility Budgeting 11
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024