article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

greater annualized total shareholder return (TSR) 7.7% During training sessions for new employees, Disney focuses first not on technical skills but on communicating the shared purpose — to create happiness. For example, high purpose companies experience: 14.1% greater revenue growth 34.7% What Are the Elements of Corporate Purpose?

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

greater annualized total shareholder return (TSR). During training sessions for new employees, Disney focuses first not on technical skills but on communicating the shared purpose — to create happiness. The final stage to building corporate purpose is to assess how well your organization is living it. greater revenue growth.