Steve Jobs, Tim Cook, and Apple's Innovation Premium
Harvard Business Review
AUGUST 31, 2011
When Jobs returned in 1998 he restructured his team with senior managers who possessed a rich mix of strong discovery- and delivery-driven skills, and as a result the company churned out hit after hit, from the iMac and iTunes to the iPad, iPhone, and iPad. Staying at the top of the innovation heap is not easy but it is possible.
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