The Peanut Butter and Jelly Approach to Growth
Harvard Business Review
SEPTEMBER 19, 2011
For 2011, it all added up to $4.8 According to chairman and CEO Timothy Smucker, 67, who is now stepping down to hand the jars to his younger brother Richard, 63, "Volume gains in the fruit spreads category were supported by investments in advertising and product innovation." billion in sales. That's a lot of PB&J.
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