As Emerging Markets Slow, Firms Search for “New” BRICs
Harvard Business Review
NOVEMBER 28, 2013
In this new operating environment, I find more and more multinationals looking to new frontier markets for growth while demanding profitability from their emerging-market operations. The three main grocery retail chains in Peru grew from 57 stores in 2001 to 155 stores in 2010. Eastern Europe, Middle East & Africa.
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