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How Amazon Trained Its Investors to Behave

Harvard Business Review

The Barron's article mentioned that a 690 million euro convertible bond sale in February had bought Amazon some more time (the list was based on 1999 year-end data) — but that the company would still run out of cash in 21 months. By the fourth quarter of 2001 — that is, within about 21 months — it was turning a profit.